EquityBee Makes Investing Easy

For some, simply hearing the word “investment” makes them squeamish. The world of investing is big, fast moving, complicated and at times has large stakes on the line. Images of computers with six screens, crazy complicated graphs and calculators with paper tape spilling onto the floor make investing scary to the average person. We at EquityBee want to help change this and make investing easy.

Finding solid investment opportunities can be very challenging. Should you buy Facebook or Google’s stock, Bank of America or Citibank’s? Deciding between investment opportunities can be very tough. With virtually limitless amounts of information available, and new investment products being created almost daily, how is anyone supposed to know what’s the right investment for them. We at EquityBee believe we can help here too, by making investing simpler.

Perhaps the most important thing to remember about investing is that when done properly, investing can be tremendously rewarding. In fact, it is estimated that the wealthiest 1% in the US earn almost 30% of their income from investments [1]. Learning ways to intelligently make investments that provide a nice passive income can be tremendously rewarding. We at EquityBee have a few tactics designed to make investment easy, like click-of-a-button easy. Investing through our Employee Stock-option Funding (“ESF”) platform is the perfect way to remove the difficulty and fear in investing and truly make investing easy. If you’re unfamiliar, check out our website to learn more about how our investment process works.


1) Let the Professionals do the Heavy Lifting

Making an educated investment requires a lot of research, or in investment lingo, due diligence. Doing proper due diligence on an investment opportunity takes time and money, and we mean a lot of both. It’s not uncommon for a professional investor to spend years researching an opportunity before writing a check. Alongside the man-hours there are usually handsome fees to lawyers, accountants and a plethora of other consultants. Investing through EquityBee’s ESF platform offers an easy way to invest without the need for years of due diligence, simply let the professionals do the heavy lifting for you. The investment opportunities on our ESF platform are backed by some of the world’s leading VC investors. These VC firms have done extensive due diligence before investing in the companies on our platform. So, one tactic available through EquityBee’s ESF platform is investing in opportunities backed by investors you trust, and are confident have done proper due diligence on the opportunity. This way you can trust you’re following smart money and save a ton of time and money in the process.

2) Get In-the-Black from Day One

“It’s Difficult to Make Predictions, Especially About the Future” is a great Danish proverb. This simple observation (fact really) is what makes investing so difficult – not knowing exactly what will happen to your investment down the road. Will the Fed raise or lower rates, what will happen to unemployment numbers, who will win the next election, or who will be fighting whom? These questions can have a serious impact on your investment returns, but the answers are unknown when making your investment. Our ESF platform eliminates some of these unknowns by offering investments that are already deep-in-the-money at the time of investment. You as an investor on our ESF platform get to make investments through an employees’ stock options that were granted a long, long time ago. This time delay generally implies that your investment is made at a significant discount to current market value. Hence how your investment can be in-the-black from day one. Another tactic we recommend on our platform is investing in opportunities already deep-in-the-money, increasing your chances of generating a great return. Your friends are going to think you can predict the future.

3) Diversification Made Easy

In a previous blog post on startup investing basics, we discussed the benefits of diversifying your investments. Diversifying investments across industries is a great way to decrease the volatility of your portfolio. Diversification’s goal is to achieve optimal returns while minimizing volatility by investing in different industries that would each react differently to the same unique event. Our ESF platform offers a super easy way to employ this tactic. During just the past month, we’ve offered investments in AdTech, ride sharing, cyber security, HealthTech, enterprise software, robotics, among other industries. Sign up for yourself and see how easy diversifying your investments can be through EquityBee.

Unprecedented Access

We at EquityBee built our product to help both employees and investors fill a large hole we saw in the employee stock option funding market. Along the way, we quickly realized another great benefit of our platform for investors. Not only do investors have several super easy investing tactics described in this post, investors also get unprecedented investment access on our ESF platform. Investing in companies like Facebook, Twitter, or Wix.com well before their IPOs has traditionally only been something available to large institutional investors and top VCs. However, through our ESF platform, accredited investors are granted access to similar opportunities just like those three former unicorns. Don’t miss out on an opportunity to get in early, and potentially at a discount, on the next undiscovered unicorn.

Key Takeaways

We don’t want investing to be scary. Nor do we want investing to be difficult. We want to help make investing easy. If you try one of the three tactics we described on our ESF platform, we believe investing will not only be easy, but also profitable.

[1] https://www.cnbc.com/id/100958750

Some Thoughts on the Fiverr IPO

NYSE on the day of Fiverr IPO
New York Stock Exchange (NYSE) on the day of Fiverr’s IPO.

Late last week, Fiverr went public. The New York Stock Exchange is about to open for a new trading session and for the first time, Fiverr’s shares will be trading publicly on the Exchange. The IPO celebrations over the past weekend focused on the company’s founders and investors. But an inseparable part of the celebrations are the employees who have been with the startup from its early days and helped build and bring the company to its current success – and now is the time to congratulate them.

Moments like these are why we created EquityBee – to enable employees to enjoy the fruits of their hard work at the startups they helped to build, by partnering with investors in the challenging journey towards a startup’s unknown future.

Indeed, Fiverr’s IPO has created several dozen new millionaires. We do not mean just the kinds of people you read about in the newspapers, but dozens of employees, some mid-level managers and others simply employees of the company since the beginning, when a billion dollar valuation was still a dream. The IPO has transformed these employees who held options packages into millionaires (in terms of the value of their shares).

Last year we met with employees who left Fiverr before the IPO who needed to exercise their options in order to sell them in the IPO. For some of these employees, it took tens of thousands of dollars to exercise these options and so they came to us to help fund their option packages. Although this is a significant investment for the average employee with considerable risk, those who did exercise their shares are now able to reap the profits from owning the shares. In some cases, this can be a life-changing profit.

Our mission is to help employees benefit from their hard work at startups, to give them the flexibility to change jobs to help them build the next Fiverr. If you have any questions or would like to learn more, please contact us and we will be happy to help.

The Most Common Investment Strategies and How EquityBee Can Help You Implement Them

most common investment strategies

Calling all you exemplary financial planners (or aspiring ones) out there with a few extra dollars sitting in the bank. Have you ever wondered what you should you do with your hard-earned cash? How can you strategically invest this saved money? These are tough questions and we want to help. So, we created a guide that outlines some of the most common investment strategies out there for you. These strategies will help you make educated decisions about where to invest your money. And best of all, EquityBee’s Employee Stock-option Funding (“ESF”) platform can help you implement all these strategies!

For those who aren’t familiar, EquityBee connects employees with investors who provide them with the funding they need to exercise their employee stock options. Employees benefit from retaining their options they’ve worked hard to earn while maintaining a share of the upside. Investors benefit by getting unprecedented access to startup investing and at valuations from when the options were granted, typically implying a discount to market value.

The core investment strategies we will be covering in this post are, value investing, growth investing, small cap investing, and socially responsible investing. Luckily, all four of these investment strategies can be implemented through EquityBee’s innovative ESF platform. Before we dive in, if you’re looking for a great refresher, give one of our previous posts, Startup Investing Basics a read.   

Value Investing – “Bargain Hunting”

The concept of value investing has been around for almost 100 years and was first taught by Benjamin Graham (Warren Buffett’s mentor!). The basic premise is buying an asset at a value less than the “intrinsic value” of that asset. Let’s go through an example. Say you’re scanning the classifieds looking to buy a car. Suddenly you see an ad for a $200 clunker. You’ve got a cousin who works in scrap metal and told you he buys the average clunker for $400. Being the savvy investor you are, you buy this clunker for $200 and flip it to a scrap metal yard for $400. This is value investing.

How EquityBee can Help

EquityBee’s platform offers our investors great opportunities for making value investments. Employee stock option exercise prices on our ESF platform are based on past valuations, typically at a significant discount to market value. This means investments through EquityBee are almost always made below a company’s intrinsic value. Benjamin Graham would be proud.

Growth Investing – “Go Big or Go Home”

Growth investing aims to invest in companies that are poised for high rates of growth. These are the companies with those ground-breaking ideas that make a lightbulb go off in your head. Growth companies innovate and create in order to grow their businesses at above average growth rates. The poster children of such businesses are the ones aiming to achieve exponential growth, doubling the businesses’ valuations periodically. Unlike value investing, growth investing typically places less emphasis on the current valuation of a company. This is because growth investors believe the growth potential of the company will normalize the valuation in the future. Google, Amazon and Tesla are common examples publicly traded growth companies. The first investors in Amazon experienced an estimated 12,000,000% return over 23 years [1].

How EquityBee can Help

Most of the investment opportunities on EquityBee’s platform are growth companies. We tend to focus on established startups with exciting growth models, complemented by several solid funding rounds, and with a good chance of a meaningful exit. These types of growth startup companies typically grow revenues north of 50% in the year they ultimately go public [2]. If this investment strategy is up your alley, have a look at what’s on offer in EquityBee’s ESF platform.

Small Cap InvestingFinding a Diamond in the Rough”

Have you ever stopped by that small-town flea market and found that perfect tiny knickknack you’ve always been looking for? That’s a little like small cap investing. The goal of small cap investing is to find a smaller company with a great idea that isn’t yet widely known by the rest of the market. Lesser known companies have a higher chance of being misunderstood by the market. This often leads to their stock being priced at a discount. Small cap companies also haven’t had institutional investors around to inflate their stock prices up. Small cap investors typically look for companies with a valuation between $200 million and $2 billion.

How EquityBee can Help

EquityBee’s platform is filled with diamonds in the rough. To date, we have provided option funding for dozens of unique startups. These startups are typically the most exciting in their field with a great idea behind them. Investment opportunities available through EquityBee are exactly like finding that perfect knickknack at the flea market. So, scan through EquityBee and see for yourself how you can implement your own small cap investing strategy.  

Socially Responsible Investing – “Investing for More Than Just Your Bottom Line”

Investors these days are placing a larger emphasis on factors other than simply a company’s financials. A key question socially responsible investors are asking is what social good is a company doing. Whether promoting environmental stewardship, consumer protection, or human rights, it is important for companies to demonstrate they care about the world they exist in. Companies have proved it is possible to be both a financially successful business while helping to make a difference. Investors looking to adopt this investment strategy should make sure to look for the Corporate Social Responsibility (CSR) policies adopted by the company.

How EquityBee can Help

Startups are inherently fresh and innovative companies. They focus on new ideas, often with great concepts. Startups aim to change the landscape they operate in, and frequently that includes an element of social good. Many of the startups on our platform are proud of their social positions and stances and advertise them right on their homepages. In summary, investing through EquityBee is a great way to access companies with great CSR policies, making you a bonafide socially responsible investor.

Bonus Tip

“Don’t put all your eggs in one basket” is one of the most common pieces of advice given to investors. However simple this suggestion may sound, the benefits of diversification are very real. Diversifying a portfolio helps investors reduce risk by allocating investments across different industries to protect against swings in any one sector or company. EquityBee’s ESF platform offers investment opportunities across a wide range of industries, helping you build a diversified investment portfolio: from ride sharing, to coworking spaces, to medical devices, to cyber security, EquityBee’s ESF platform is the perfect place to build that diversified portfolio.

Concluding Thoughts

Understanding and implementing investment strategies can be a daunting task. With countless options out-there, narrowing down your investment decisions to a few common investment strategies helps make the choice easier. Hopefully we have taken some of the confusion out of these strategies and presented you with an easy to follow guide. As you explore what type investor you are, remember, EquityBee can serve as a great channel to help you implement the strategies that fit you best.

[1] https://www.businessinsider.com/jeff-bezos-parents-jackie-mike-amazon-investment-worth-2018-7

[2] https://about.crunchbase.com/blog/growth-rate-startup-exit/

5 things you should know before exercising your stock options

things you should know before exercising your stock options

You’ve just left your job and you have unexercised stock options from the company. You don’t want to pass up on this opportunity, but you only have 90 days until your options expire, so you don’t have much time to think about it.  

Now is the time to decide. And it’s ideal to consider these five things before exercising your stock options.

1. How many of your employee stock options have vested?

The first thing that you need to know about exercising your stock options when leaving your job is how many of your options have vested? Unfortunately, if you haven’t yet passed the vesting cliff, then you have to say goodbye to your employee stock option.

In most startups, the minimum vesting period is one year. If you’ve been at your job for less time than that, none of your options will have vested, so you won’t be able to exercise them. Generally, the total vesting period is four years, so if you’ve been in this job for four years or more, you’ll probably be able to exercise your entire stock options package.

The real decisions begin when you’ve passed the vesting cliff. If you’ve been in this job for between one and four years, you can exercise some but not all of your options. For example, after two years, it’s likely that 50% of your options have vested. Now you need to consider whether you’ll be able to buy enough shares to make it worth your while exercising your options.

2. The cost of exercising

Examine your employee stock option plan and remind yourself about the exercise price. Multiply that price by the number of options that you want to exercise to find out how much you’ll have to pay.

If you have enough funds to cover the exercise cost, that’s wonderful! But if you don’t have the money you need, all is not lost. EquityBee can help you to pay the exercise price and take advantage of your employee stock options.

3. The value of the company

When you think about the cost of exercising, cast a careful eye at the current market value of the shares you’ll be buying. Ideally, the company’s value will have increased since you were granted your stock options. To find out if that’s the case, you need to know three things about the company:

  1. What is the latest preferred share price?
  2. What is the latest common share price?
  3. What is the spread between your exercise price and the common share price?

The price of shares in the company depends on the company’s value. You want to be sure that the company was valued at the fair market rate by an independent appraiser. This is standard practice, but as you already know, you can’t take anything for granted.


Imagine that you have 2,000 stock options at an exercise price of $50. Since your grant date, your company’s value has doubled, so now its common share price has risen to $100. If you exercise your options now, you’ll pay $100,000 to get shares that are worth $200,000. That means the spread is $100,000 ($200,000 – $100,000 = $100,000). The value of your stock options rose, but the price you pay has stayed the same.

It’s not a guarantee that the share price will continue to grow, but it is a very encouraging sign for your company’s future success. On the other hand, if the company value dropped in the last six months, and now shares are valued at only $25 each, it would be a bad time to exercise your options. This is what it means when your options are ‘under water.’

As well as checking the market value of your company’s shares, examine the market as a whole. Does it seem overinflated and in danger of collapsing in the near future? Is there room for growth? Think about the potential for your company’s value to rise or to fall in comparison with the rest of the market.

4. Taxes

The amount of tax you’ll have to pay when exercising your employee stock options may be significant and should be calculated carefully. Check whether your options are NSOs (non-qualified stock options) or ISOs (incentive stock options) since they carry different tax obligations upon exercise.

Your current income tax bracket is important, too. If you have NSOs, you’ll be taxed on the spread between your exercise price and the current market value of your company’s common shares, at your regular income tax rate. If you have ISOs, then you generally won’t be taxed on the spread upon exercise, but you might have to pay Alternative Minimum Tax (AMT) at the end of the tax year.

5. Exit plans

Exiting is a big event when it comes to startups. If you have good reason to think that the company is going to exit in the near future, it adds strength to your decision to exercise your stock options.


When you’re leaving your job, exercising your stock options can be a difficult decision at an already stressful time. Exercising your stock options can be a wise long-term investment move, as long as you are able to fund them. We can’t guarantee that you’ll make money on your employee stock option, but at least you’ll be able to make an informed decision.

How to evaluate and negotiate your stock options part 2 – Should you accept stock options in exchange for a lower salary?

stock options in exchange for a lower salary

If you’re a startup employee, there’s a very high chance that you’ll be offered stock options in your company. Stock options are an exciting opportunity to change your financial future – but there’s also a risk that you’ll end up losing your acquisition cost and be left holding shares that are worth almost nothing.

If you’ve already read Part 1: How to Evaluate and Negotiate Your Stock Options Package, then you already understand what to look for when you negotiate your stock options. For the purposes of this article, we’ll assume that your company has a positive valuation and you believe it will succeed (otherwise, you wouldn’t be reading this). Now we’re going to dig deep into a more difficult decision: What should you do if you’re faced with the choice between employee stock options and a higher salary in private companies?

Here are 4 steps to help you make this decision.

#1 Weigh up your options

Before you can make an informed decision, you need to know what your options really are. That means working out how the difference would be in your salary, versus how much your shares might be worth.

Consider the value of your drop in salary. For example, if you’ve been offered a salary that is $10,000 less per year, then over a four-year vesting period (which is standard), you’ll lose out on $40,000.

Next, work out the prospective value of the shares you’re being offered:

  • Imagine that you were offered 1,000 stock options across a 4-year vesting period, at an exercise price of $50.
  • If you exercise all your options, once they have vested, you’ll pay $50,000 for your 1,000 shares.
  • The value of the company may have risen fivefold by the time you exercise your options, so each share is now worth $250. You now own shares with a relative value of $250,000 ($250 x 1,000 shares).
  • Once you subtract the exercise cost that you paid for your options, you’ve effectively gained an extra $200,000.

This gives you an approximate set of figures to use to begin your evaluation. But first, stop to think about whether you intend to stay at the company for long enough for your stock options to vest. If you expect to leave before the end of the vesting period, will enough options have vested to be worth exercising? How long is the exercise period once you leave the company? If you leave after just a year or two, and then have to make a fast decision about your shares, you might not be able to form a reliable opinion about the company’s value.

#2 Consider the terms

The next step is to examine the terms of your employee stock option plan. Every ESOP (employee stock option plan) is different, so even if you’ve negotiated 20 of these before, you should still read this one carefully. Here are some key issues to look out for:

What is the value of your stock options package?

It’s a given that the value of your stock options is going to make a difference to your decisions. Ideally, the management would share their latest independent valuation with you, along with the number and type of options that are part of your package, so that you can get an idea of what your options are worth. Read the fine print in your employee stock options plan carefully to discover what the value is of your compensation package. If you’re unsure, don’t be afraid to ask for clarification.

How much money has the company raised?

This might sound contradictory, but the more money the company has raised before exiting, the lower your chances of enjoying a sizeable slice of the profits. The company needs to be acquired for an amount that is higher than the money it raised in earlier funding rounds. Otherwise, all the money that it makes on exit goes to repay the investors, and there’ll be nothing left over to pay shareholders like you.

What is the vesting period?

It’s standard to have a vesting period that lasts for 4 years. Typically, the first cliff comes after 1 year, and the rest of the shares vest proportionally every month or every quarter. If your stock options plan has a vesting period that is very different from this, it should raise a red flag.

Are you offered ISOs or NSOs?

The difference between ISOs and NSOs could be a sizeable tax payment, so it’s important to notice which type of options is on the table.

#3 Coldly assess the company’s chances

Now you need to take a long, objective look at your company. You have to decide whether you’re likely to make a profit on your stock options. Ask the management for a recent, unbiased valuation of the company’s worth. If your request is repeatedly avoided or refused, consider that to be a red flag. A company that’s confident of its chances for success won’t be scared of sharing the most recent valuation.

If the last valuation was too long ago or you can’t get hold of an objective assessment for some other reason, you’ll have to try to weigh up its value on your own. Here are some points to look out for in the process:

How mature is the startup?

On the one hand, the earlier you invest, the bigger you profit you’ll make when the company exits. On the other hand, the risk of the company failing is greatest in its early stages.

How are the business metrics doing?

If you’re at an extremely early-stage startup, you’ll want a reason to trust that the company will succeed. Ask the management to convince you of their success, and if you aren’t convinced, consider it a sign that you should seek a different opportunity. If the company has passed Series A or B, there should be some business metrics that you can view, such as revenues, user numbers, and customer growth rate. If these are rising, it will give you the reassurance you need that the company has a reliable chance of making money and becoming profitable. You need to see evidence of an actual product or service, and a reliable way that the company can expect to make money by selling it.

Has there been any interest from larger corporations?

You’ll need to be careful here because rumors abound in startups. Sift your information carefully to find out if there’s a real chance of an exit within the next few years.

At this point, take the most pessimistic view possible. Remember that if the company fails, you’ll lose your salary anyway. If you chose stock options in exchange for a lower salary, then you’ll lose even more.

#4 Think about your personal circumstances

Finally, you need to be realistic about your personal circumstances. Your colleague might do best to take the stock options, but a higher salary could be better for your situation, or vice versa. You could ask yourself these questions to help come to a decision:

What is my attitude to risk?

If you choose the stock options, you’ll have to spend years wondering whether you’ll come out with a profit. If you’re not comfortable with that level of risk, you’ll probably do better to cut your stress levels and take a higher salary.

Do I need the cash now?

If you’re just buying a house, just starting a family, or need the cash for any number of other personal reasons, you might not be able to wait the 10, 15, or even 20+ years until you can liquidate your investment.

How much tax will I have to pay?

Depending on your income tax bracket, the type of stock options you’re offered, and how long you expect to hold on to your shares before you sell them, you might have to pay a sizeable tax bill when you exercise your options.

Can I pay the acquisition cost?

When you exercise your stock options on leaving the company, you’ll need to pay the exercise price, also called the acquisition cost. Depending on the circumstances, you might also need to pay this cost if you exercise your options while staying at the startup. If you don’t have enough funds to cover this cost, think carefully about what you’ll do to acquire them. It’s not recommended to take out a loan or add to your mortgage in order to buy shares.


Making the choice between stock options and a higher salary is rarely black and white. Ideally, you want to get the salary you need to cover your living costs, along with stock options in a company that will exit and thereby transform your financial future. If you take care to understand the terms of your employee stock options plan, you’re confident that its value is higher than the pay cut, and you can afford to wait until you can liquidate your shares, then it could be worth it to seize your stock options with both hands. Once you’ve made this decision, if you find that you can’t afford to pay the acquisition price, EquityBee could be able to help out.

Employee Stock Options – The Beginner’s Guide Part 3 – Your ESOP and Why it Matters

Your ESOP and why it matters

When you’re a startup employee, getting stock options can be a major part of your employee compensation. But an employee stock option plan is far more complicated than receiving your salary each month. That’s why we prepared this employee stock options guide to help you along.

If you’re confused by phrases like ‘exercise periods’ and ‘vesting,’ have a look at Employee Stock Options Part 1. Otherwise, keep reading. It’s time to consider all the employee stock options benefits and pitfalls so that you can make an informed decision about your ESOP.

What is an ESOP?

ESOP stands for Employee Stock Options Plan – sometimes also called Employee Stock Ownership Plan. It’s part of your compensation package. Your ESOP contract covers all the details of your opportunity to acquire shares in your company.

What to think about when you’re offered an ESOP

Here are some of the most important areas to look for in your ESOP:

  • Type of options. Are you offered ISOs or NSOs? The difference is important because it affects the amount of tax you might have to pay when you exercise your stock options.
  • Exercise period. When you leave your job, you’ll only have a certain amount of time in which to exercise your stock options. Pay careful attention to this, because it would be a shame to miss out on the opportunity to exercise your stock options just because you lost track of the time when you moved jobs.
  • Exercise price. The amount that you’ll need to pay for your stock options makes a big difference to the amount you can hope to gain by exercising them.The exercise price, multiplied by the number of stock options in your package, determines your final exercise cost.
  • Number of stock options. The number of stock options you are granted represents the percentage of company shares that you will own after you exercise them.
  • Vesting period. This is the amount of time you’ll have to wait until your stock options are ‘vested,’ meaning that you can exercise your options to buy shares. Your options might vest gradually over a few years, or there could be a vesting ‘cliff’ where 100% of your options all vest at the same time. If you’re only intending to stay in this company for a few years, it’s important to check how many options will vest by the time you’re ready to leave.
  • Preferred shares. Major investors and executives have ‘preferred shares,’ which mean that they get paid first when the company exits, and/or gives them a higher guaranteed return on their investment. If there are too many preferred shares already issued, there might not be enough left after exit to cover your initial investment. To read more about preferred shares, see our blog post ‘What is a liquidation preference?’.

Employee stock options benefits

If you have an ESOP, at some point you’ll need to decide whether or not to exercise those options. The sooner you begin to think about the benefits and pitfalls of your ESOP, the better informed you’ll be when it’s time to make a decision.

You could become a millionaire

Let’s begin with the positive. When receiving your employee stock options, your hope is that your company will grow, and its value will increase. If your company has a good outlook, you’d be well advised to exercise your stock options to get in on the ground floor, and then enjoy the income as the share price rises. Over time, the amount that you’ll make from your employee stock options could add up to far more than a year’s base salary. This was how many employees at startups like Waze, Facebook, and many more became bona fide millionaires.

You could build a rewarding investment portfolio

Even if your company doesn’t turn out to be a unicorn or make you an overnight millionaire, the stock options you get as a startup employee could still turn into a sizable savings cushion. Continuing our imaginary startup called FuzzyBear Inc., consider this scenario:

  • In 2017, you exercised your employee stock options to purchase 20,000 shares in FuzzyBear Inc., at $2.00 per share.
  • Two years after you invested, FuzzyBear Inc. is acquired by the much larger consortium of HeavyBears Inc. and common share prices doubled.
  • As a result, you now own shares worth $80,000.

You might find that FuzzyBear’s stock continues to grow in value over the next few years, giving you sizable dividends every year, as well as a nice nest egg when you choose to sell your stock. Alternatively, you might decide to sell off most of your FuzzyBear shares at this point, and reinvest them in a range of different stocks to diversify your portfolio.

Employee stock options pitfalls

Now let’s turn to consider the employee stock option pitfalls. They aren’t as pleasant to consider, but they can’t be ignored.

First of all, stock options are not as liquid as cash. You’ll usually need to wait for your options to vest before you can exercise them, acquire your shares, and then exchange them into cash upon a liquidity event.

You could lose money

There’s a chance that the company share price will drop instead of rise. For example:

  • In 2017, you exercised your employee stock options to purchase 20,000 shares in FuzzyBear Inc., at $2.00 per share.
  • Two years later, FuzzyBear Inc. is acquired by the much larger consortium of HeavyBears Inc. and common share prices doubled, so that you now own $80,000 worth of shares. You hang on to them, hoping that the market will carry on rising.
  • You don’t expect a sudden recession, which causes the value of your shares to drop to just $1 per share. Your shares are only worth $20,000.
  • You decide to hold on to them, hoping that the market will rally and that the share price will rise again. Unfortunately, 6 months later your company declares bankruptcy. You get back only $0.20 for every share, losing all the value you gained as well as your acquisition cost.

It’s not a scenario anyone wants to consider, but the sad truth is that 90% of startups fail.

You might not have enough money to exercise your options

Don’t forget that you have to pay the exercise price when you exercise your options. Depending on your income tax bracket and the type of options you’ve been awarded, you might also have to pay a significant amount in income tax and capital gains tax. If you don’t have the funds available to cover this cost, you might need assistance to fund it. That’s where EquityBee can help.

Your equity could be diluted

If FuzzyBear issues 1 million shares, and you acquire 20,000 of them, then you should own 2% of the company and get 2% of the profits when it exits. But if the company issues another 1 million shares a year later, you’ll only get 1% of the shares. It’s important to think about how many more shares your company might issue in the future, and how much your equity could be worth.

Moving forward

Ultimately, whether your ESOP is a blessing or a burden depends on your precise situation. Your life circumstances, the terms of your ESOP, how long you intend to continue working at this company, the company’s expected growth – they all affect the choices you make regarding your stock options. That’s why you need to educate yourself about the terms of your ESOP and make an informed decision for yourself.

Employee Stock Options – The Beginner’s Guide Part 2 – Different types of options: ISO vs. NSO

If you’ve read Employee Stock Options Part 1, you’ll already understand stock options, the exercise price, the exercise period, and the vesting period. Now we’re going to focus on the differences between the two most common types of options – NSOs and ISOs – and how they can impact your choices to exercise and sell options.

employee stock options guide part 2 - iso vs nso

What is NSO?

NSO, or sometimes NQSO, stands for non-qualified stock options. These types of options are typically offered to all startup employees at all levels. NSOs can also be offered to non-employees, consultants, and directors. The IRS considers NSOs as part of your compensation and charges you income tax on the stocks (we’ll go into more detail below).

What is ISO?

ISO stands for incentive stock options. These types of options can’t be offered to non-employees, and they can’t be transferred to family members or friends.

ISOs are not taxed at the same rate as your regular income, as long as you follow certain IRS rules (we’ll discuss these rules below).

What are the main differences between ISOs and NSOs?

Both NSOs and ISOs are full stock options. When you exercise either an ISO or an NSO, you get equal say in the future of the company and an equal share of the profits, regardless of which type of option you exercised.

The essential difference between NSOs and ISOs lies in the way that they are treated by the IRS.

  • NSOs are taxed at your regular income tax rate.
  • ISOs are taxed at a preferential capital gains rate.

In order to qualify for preferential tax treatment, ISOs need to meet certain requirements which do not apply to NSOs:

  • The option price for ISOs must be the same as the fair market value of the stock on the grant date. The option price for NSOs can be lower than the fair market value.
  • ISOs can only be granted to and exercised by startup employees. NSOs can be granted to and exercised by non-employees, including family members and interested parties.
  • Each employee can only acquire up to $100,000 worth of ISOs each calendar year. The value of the ISOs is determined by the aggregate fair market value on the grant date. If you acquire more than $100,000 in ISOs in a single calendar year, all stocks worth over that limit are treated like NSOs. There is no limit to how many NSOs you can acquire each year.
  • ISOs are not transferable except through the death of the employee. NSOs can be transferred to family members or a family trust, according to the rules established by your board of directors.
  • You have to exercise your ISOs within 10 years of the grant date, or three months of the termination of your employment. You have to exercise your NSOs within the exercise period that is fixed by the board of directors, which could be shorter or longer than the 10-year period for ISOs.
the differences between iso and nso

When do you have to pay tax on NSOs?

1. When you exercise your options

Because NSOs are considered part of your compensation package as an employee, the IRS taxes them at the same rate as all the rest of your income.

Let’s continue our example from Part 1. Just to remind you, you’re an employee at FuzzyBear Inc. You’ve been awarded 8,000 NSOs, with an exercise price of $0.50, and a four-year vesting period.

Here’s a step-by-step guide to the tax you might typically have to pay:

  1. The grant date is January 2017. You’re awarded 8,000 NSOs. You don’t owe any tax.
  2. In January 2019, you want to exercise your NSOs. 4,000 of them have now vested. You pay $2,000, and now you own 4,000 shares in FuzzyBear Inc. Congratulations!
  3. It gets better. In the last two years, FuzzyBear Inc.’s stock has shot up to $4 per share. You spent $2,000, and now you own stock worth $16,000!
  4. Exercising your NSOs is a taxable event. The IRS checks the spread (the difference between the current market value of your 4,000 shares and the amount you paid for them), which is $14,000 in this case. The IRS charges your regular income tax rate of 32% on $14,000 worth of stocks, so you’ll have to pay $4,480 in income tax.

Note: There are ways to reduce the amount of income tax that is payable on your NSOs. We discuss how to minimize this tax payment in an upcoming post.

2. When you sell or trade your stocks

If the value of your stocks has gone up even more by the time you sell or trade your stocks, the IRS charges you capital gains tax on the profit you’ve made.

  • If you sell or trade in your stocks within one year of exercising, you’ll be charged short-term capital gains tax.
  • If you hold on to them for at least one year from the date of exercise, you’ll be charged long-term capital gains tax. This is usually much lower than the short-term capital gains rate.

As a result, it’s usually best to hold them for at least 12 months. However, there can be good reasons to sell early that override tax considerations, such as the need to access urgent cash, if you anticipate a large drop in value in the near future, or if you have no choice because the company is exiting.

When is the best time to exercise NSO?

Choosing the best time to exercise your NSOs is tricky. We’ll discuss this in detail in a future post. Here are some points to consider when deciding when to exercise your NSOs:

  • What is their current market value? (Don’t exercise if it is below your option price.)
  • How much further do you think the stocks may rise?
  • How urgently do you need cash now?
  • What is your level of risk tolerance?
  • Do you expect your income tax bracket to rise or fall in the near future?
  • How many shares have vested?
  • How many years remain until your NSOs expire?

What are your benefits as an ISO holder?

The chief benefit of being awarded ISOs instead of NSOs is that you’ll often be able to avoid having to pay any income tax on your ISOs and only pay long-term capital gains tax. You might need to pay Alternative Minimum Tax (AMT) contributions, which we’ll discuss in depth in another employee stock options post.

What is the tax reduction for ISO?

Continuing our FuzzyBear Inc. example, here’s a very brief guide to the tax you’d typically have to pay if you were awarded 8,000 ISOs, with an exercise price of $0.50 and a four-year vesting period. (We’ll discuss how to reduce your taxes for ISOs more deeply in another employee stock options guide post.)

  1. You are granted 8,000 ISOs in January 2017. You don’t have to pay any tax.
  2. In January 2019, you exercise 4,000 NSOs that have vested to date. Current market value is $4 per stock, but you buy them at the exercise price of $0.50 each. Usually, you won’t have to pay any tax at this time.
  3. Congratulations! You now own stock worth $16,000 and you haven’t been charged any tax (unless you are liable for AMT).
  4. If you sell your stock within one year of exercising, you’ll be charged income tax at your regular rate on the spread between the price you paid at exercise, and the current market value.
  5. If you hold on to your stock for at least one year and then sell it at a higher price, you will be charged long-term capital gains tax on the profit you’ve made.
  6. If you hold on to the stock for a year or more, you could have to pay Alternative Minimum Tax (AMT) on the spread.

When is the best time to exercise your ISO?

Apart from picking a time that is after your ISOs have vested but before your exercise period expires, it’s difficult to identify the best time to exercise your ISOs. The tax laws for ISO are even more complicated than those for NSO, so it’s best to read our in-depth employee stock options guide to reducing your tax burden and/or ask professional advice from a tax lawyer.

Although it’s important to keep your tax obligations to a minimum, that shouldn’t be the driving factor in choosing when to exercise your ISOs. Other issues to bear in mind include:

  • How urgently you need to access cash and what other options you have for getting it
  • The size of the spread on your stocks at the moment
  • Your current income tax bracket, and whether that’s likely to change in the near future
  • How long you can hold on to the stocks after you exercise
  • Whether you expect the stocks to rise or fall over the next few years

What next?

Next, you’ll need to consider your tax situation carefully and look deeply into the possible tax implications for exercising, holding, and selling your stocks. Whether you have NSOs or ISOs, read the next installment of the employee stock options guide for more advice from EquityBee on how to buy stock options and minimize your tax obligations.

Accredited investor – what makes you one and why does it matter?

Online alternative finance platforms have become commonplace in today’s investment world, growing to ~$35 billion in total market volume in the U.S. alone. These platforms use technological innovations to change the way people invest and what investments they can access, opening many markets that were previously inaccessible to the crowd. However, this “crowd” is many times still quite limited as many platforms allow only accredited investors to invest in their offerings.

accredited investor, keep enjoying favorable access to investment opportunities

What is an accredited investor?

(note: we’re going to focus on individual investors and not companies)

In the U.S. an accredited investor is one that has a net worth of $1 million (excluding the person’s primary residence) or an income of at least $200k in the last two years ($300k for a couple) with the expectation of keeping such income in the next year. In other countries, the term (sophisticated/qualified instead of accredited) and the asset and income thresholds may be different, but the idea is pretty much the same.

What are the benefits of being an accredited investor?

Accredited investors are allowed to invest in securities that are not registered with financial authorities. They basically get privileged access to investment opportunities that other individual investors cannot invest in.

When a company or a fund wants to raise money, it has to register its shares or securities with the local financial authority (e.g. the SEC). This registration is all for investor protection. The regulators want to ensure that these companies are legitimate businesses and so they require them to provide certain information upon registration and through ongoing reporting to make sure that’s indeed the case. Since the registration can be costly and burdensome, some companies prefer to use exemptions that allow them to offer securities without registering them. One of the most popular exemptions allows these companies to offer their securities to accredited investors only (and 35 other non-accredited investors, even though that allocation is rarely used).

For example, if you want to get unique access to startup investing through our EquityBee platform, you must be an accredited investor since our securities are not registered with any financial authority.  

The regulators decided that investors who have enough money are sophisticated enough to invest in companies without the oversight and reporting requirements that come with SEC registration. These investors can also afford the higher risk of such investments given their financial situation.

Does this definition make sense?

Let’s break accreditation into two: knowledge/sophistication and money. These two together put the regulators at ease that this group of investors is capable of analyzing private investments and take the associated risk.

Money sometimes translates to investment sophistication, but not always. Therefore, the SEC should consider adding true sophistication qualifications to the definition of an accredited investor. While wealth doesn’t necessarily translate to investment sophistication, it’s easier to argue that certain degrees and certifications do.

Now to the money piece: accreditation thresholds in the U.S. were put in place in 1982, when less than 2% of the population met them. A million dollars can buy a whole lot of less in 2018 than it did in 1982, so it may be time to re-evaluate these thresholds as well.

In the meantime, if you are an accredited investor, keep enjoying favorable access to investment opportunities, but remember that this increased access comes with additional risk that you must asses carefully.

Everything you need to know about Preferred Shares in Startups.

Your scroll down TechCrunch’s homepage as you sip your morning coffee – and BOOM! You see that your friend’s startup just raised a $50m from a top-tier VC. The VC will now own 20% of the company, approximately what your co-founder friend now owns.

Are those 20% stakes equal?

Preferred Shares in Startups.

When startup founders raise money from investors, they’re basically selling shares of their company. They are looking to sell to people who want to invest in it. But not all shares are made equal. The shares that investors acquire are typically superior in some ways to the ones startup founders own or startup employees get (through their stock options). They are preferred to the founders’ and employees’ common shares.

So, what makes preferred shares preferred? Continue reading

What is a Liquidation Preference and Why Should You Care?

Even though it could significantly impact how much cash is left in their pockets post exit, liquidation preference is a term that’s often overlooked by founders, discounted by beginner and early investors, and could be a complete unknown to startup employees.

We’re here to fix that.

liquidation preference

What Is A Liquidation Preference?

When angel investors and venture capital funds invest in startups, they essentially acquire preferred shares. A liquidation preference, among other, is one of the terms or characteristics that makes a preferred shared preferred. In one sentence, it ensures that investors get their investment (or a multiple of it) back before any of the common shareholders (the founders and employees) get a dollar. Continue reading